Ahh, thank you! The subtitle says it all: ASMR "triggers America's puritanical suspicion of physical pleasure." The message here is so important and spot-on! I also loved hearing about the arm-tickling game from your childhood, Yael. I can't remember what ASMR experiences I could have had when I was younger. I just know that now, I'm hooked on the videos; it seems after each one I watch, I become ultra-sensitive to deriving pleasure from sound and touch for the next 12 hours or something!